We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. during this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and therefore the way it affects our health. The abundance of food within the United States–enough calories to satisfy the wants of every man, woman, and child twice over–has a downside. Our over-efficient food industry must do everything possible to influence people to eat more –more food, more often, and in larger portions–no matter what it does to waistlines or well-being.
Like manufacturing cigarettes or building weapons, making food is business . Food companies in 2000 generated nearly $900 billion in sales. they have stakeholders to please, shareholders to satisfy, and government regulations to affect . it’s nevertheless shocking to seek out out precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics also as or better than other industries, not least because such tons of its activity takes place outside the overall public view.
Editor of the 1988 Surgeon General’s Report on Nutrition and Health, Nestle is uniquely qualified to steer us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it involves the assembly and consumption of food, strategic decisions are driven by economics–not science, not sense , and positively not health. No wonder most people are thoroughly confused about what to eat to stay healthy.
An accessible and balanced account, Food Politics will forever change the way we answer food industry marketing practices. By explaining what proportion the food industry influences government nutrition policies and therefore the way cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.
This book is about how the food industry influences what we eat and, therefore, our health. That diet affects health is undoubtedly . The food industry has given us a food supply so plentiful, so varied, so inexpensive, then destitute of dependence on geography or season that every one but the very poorest of usa citizens can obtain enough energy and nutrients to satisfy biological needs. Indeed, the U.S. food supply is so abundant that it contains enough to feed everyone within the country nearly twice over— even after exports are considered. The overly abundant food supply, combined with a society so affluent that the bulk people can afford to buy for more food than they need , sets the stage for competition. The food industry must compete fiercely for every dollar spent on food, and food companies expend extraordinary resources to develop and market products which can sell, regardless of their effect on nutritional status or waistlines. To satisfy stockholders, food companies must convince people to eat more of their products or to eat their products instead of those of competitors. they’re doing so through advertising and PR , of course, but also by working tirelessly to convince officialdom , nutrition professionals, and thus the media that their products promote health—or a minimum of do no harm. Much of this work could also be a virtually invisible a neighborhood of up to date culture that pulls only occasional notice.
This book exposes the ways during which food companies use political processes—entirely conventional and nearly always legal—to obtain government and professional support for the sale of their products. Its twofold purpose is to illuminate the extent to which the food industry . . .